Opel Rocks x TikTok

During my time at WPPmedia I had the chance to start and manage the TikTok page for the newely launched Opel Rocks. This was to become the first TikTok page in the Stellantis group and one of the first brand TikTok accounts managed by GroupM. Together with a small team I was responsible for concepting, creating and advertising the content on this account. We grew the account from zero to, at the time of writing this, 92.000 followers and millions of views. Below is the link to the account in question and a small selection of video’s I created for it.